People do business with people.

Most business owners these days, understand the importance of a digital presence including social media and a strong website to be integral parts of their marketing strategy and success.

But what is more important these days is getting your customers to know YOU!

It is also often the best strategy to name a business after the owner.  Some will find that a bridge too far.

This also means understanding what it is to build your personal brand.  The same goes if you are looking to build your career, to get noticed you need to take the appropriate steps.

I always advise clients to get professional photos (portraits) and if you live where I do we have some excellent photographers who can help.  I have recently worked with the very talented Karolina Stus (Images examples below)

Once you have your professional portrait up and online, often this will become the first contact people have with you, especially when we rely so heavily on our digital/social media presence these days. This helps create a personal association that many people want when making decisions about who to work with.

Of course, it also means being a lot more responsible with your personal image and you will have to be aware of what this means for both your personal social media accounts and professional ones.  This is a risk some people are not willing to take but if you truly want to succeed in your career or business, this is a great step, to get you going in the right direction.

I am fully aware that the prospect of being in front of the camera can be a daunting thought ( I personally find it very challenging). But don’t let that deter you from taking the steps needed to create a presence that reflects who you are either as a business owner or the perfect candidate for that next career move.

About that 'Selfie' we all know that, while it may be a great photo of you, you definitely need something more professional to promote yourself.  That is when you go ahead and take the plunge into letting a professional get to know you and create images that work to promote you, (your business) and your personal brand!  It is more than just a great photo.

As well as images you need a plan, written values and to fully understand the steps you are taking, which will include seeking some good advice.  That is where a personal coach can help.  Once you get your head around this, you will start to see how powerful personal branding can really be.

Hope you found this helpful

Tony Cutting
Personal Coach
M. +64 21 911 722
tonycutting.com